Which Social Media Platform Is Best for My Business?

Which Social Media Platform Is Best for My Business?

When managed properly, social platforms help create community, grow your audience, promote your products, and drive traffic to your website which will ultimately grow your business.

As a social media expert, a question I often get asked by small business owners is “What social media platform should I use for my business?” My answer is always the same. I say, “That depends”. It depends on who your target audience is, who your ideal customer is, where they are hanging out, and where your passion lies.

Your own website

You need your own website and blog. Small businesses that relied only on Facebook as their business page learnt this lesson October 4th ‘21, the day Facebook and Instagram went down. You need your own domain so that you have control over your own business page. Relying solely on Facebook, or any social media platform is like living in someone else’s tent.

  1. Facebook

Whether you love it or hate it; Facebook still has the largest audience with over 2 billion users. Facebook ad campaigns (if done right) are highly effective. Plus, you can take advantage of the many extra and free features like Private Groups. Facebook is almost mandatory for your social media presence. Do NOT use your personal Facebook page. Set up a separate Facebook business page.

  1. LinkedIn

92% of B2B (Business to Business) marketers prefer LinkedIn. LinkedIn gives your business legitimacy. The first place another business, a bank, a prospective employee, or potential client is going to check you out is on LinkedIn.

  1. YouTube

For high exposure, YouTube is the second largest search engine next to Google, but you need good video content.

  1. Instagram

Instagram is more than just pretty pictures. Engagement is higher on Instagram than all other platforms with 500 million daily active users waiting for your interesting, entertaining, follow-worthy content. Plus, products can be purchased directly through Instagram.

  1. Pinterest

Pinterest is a highly engaged method of showing off your product. Especially, if your product is visually beautiful fashion, food or home décor. Users tend to stay on Pinterest longer than other platforms.

  1. Twitter for Business

Twitter might be the easiest platform to set up and use, but it is also the fastest moving with up-to-date trends, news, and connections. Be prepared to post several times per day & stay current.

Choosing a platform beyond the big 5: Facebook, Twitter, Instagram, LinkedIn, and Pinterest will depend on your audience. You might also consider:

    • WhatsApp
    • Tumblr
    • SnapChat,
    • TikTok
    • Reddit
    • etc…

For example:

If you had an ice cream stand at the beach you could be on Tik Tok, Twitter and Instagram for quick social shares and fun customer engagement with creative videos like the flavour of the day, your funky staff, or closures due to rain.

Alternatively, an insurance agent would do better building engagement on LinkedIn.

The Bottom Line:

Depending on how much time you have to devote to social posting you are better off doing a great job on one platform rather than random posting on several platforms. Choose a platform that you enjoy and that the culture makes sense to you. The whole idea is to engage, connect, and build a community by adding value to your clients’ lives. Eventually your audience will grow to trust you as an expert in your field and like you enough to purchase from you.

Please let me know if this is information is helpful to you.

instagram graphic with little people who love it
Why You Should Be Using Instagram to Grow Your Business

Why You Should Be Using Instagram to Grow Your Business

Instagram is more than just pretty pictures. Viewer engagement is higher on Instagram than any other platform with 500 million daily active users waiting for your interesting, entertaining, follow-worthy content.

In the social media marketing world, your goal is for your ideal clients to know, like, and trust you, and Instagram provides the optimum platform to achieve that goal. You can easily chat with your followers, use polls, and follow metrics and insights for market research to increase engagement and grow your business. Customers can even purchase directly from your Instagram shop. From your bio, you can redirect potential clients to visit your website or landing page or follow any action for your campaign strategy objectives.

From a marketing perspective, Instagram has the ability to take your ideal clients through each phase of the marketing funnel:

  1. Awareness – Grab your client’s attention through posts, stories, reels and highlights.
  2. Interest – As followers enjoy your content, their interest and engagement grows.
  3. Desire – Now your client trusts you and desires to purchase your product.
  4. Action – Your client is compelled to take action thanks to the relationship you have fostered.
  5. Advocacy – Client advocacy is the whiz-bang, big kahuna of the funnel where your client now advocates for you and becomes your brand ambassador.

From a heart felt person-to-person business perspective, Instagram fosters community within a tribe that is uniquely your own. With a targeted Instagram marketing strategy, you can also attract your ideal client and increase your business.

I am humbled and proud to say that I have met many clients through my Instagram account who have become supporters and friends, and when this pandemic is over, I hope to meet them in real life.


How To Do Your Very First Instagram Post

How To Do Your Very First Instagram Post

Getting Started with Instagram

You can follow along with these screen shots of my phone as I create a post. Or, you can skip to the bottom of this page for a numbered list of directions.

 Open the Instagram app

Click on the + on the top right corner of your phone

You will get a drop down called Create New that gives you options

Choose: Feed Post


Choose your photo from your phone’s photo Gallery

Edit your photo,

straighten the horizon and choose a filter, if you want.

Click on the Blue arrow at the top right corner of your phone to get to the page where you write your message



Type over Write a caption….

Write a comment that add values and invites engagement

Add hashtags

Tag People

Click on your photo and start typing your Instagram name to tag yourself or anyone in the photo

Tap the blue check mark at the top right of the page

Add location

Click on your photo and start typing your location to tag yourself or anyone in the photo

Share to Facebook

When your post is live answer people’s comments

First Steps to Make an Instagram Post

  1. Load the Instagram app on your phone.
  2. Open the Instagram app
  3. Click on the + on the top right corner of your phone inside the Instagram App
  4. You will get a drop down that gives you options.
  5. Choose Create New
  6. Choose: Create post
  7. Choose your photo from your phone’s photo Gallery

– Edit your photo,

– straighten the horizon, choose a filter, add text and stickers if you want

  1. Click on the Blue arrow at the top right corner of your phone to get to the page where you write your message
  2. Type over Write a caption….

– Describe your photo with a comment that add values and invites engagement.

  1. Add hashtags
  2. Tag People

– Tap on your photo and start typing your Instagram name to tag yourself or anyone in the photo

  1. Add location

– Click on your photo and start typing your location

  1. Share to Facebook if you want to
  2. Tap the blue check mark at the top right of the page to load your post

TaDa!! Good for you!! You did it! Have fun!!

I would love to know if this was helpful for you and what other questions you have. Please drop me a line or message me through Instagram.

Social Media Post Suggestions

Social Media Post Suggestions

Eileen’s Great Social Media Post Suggestions

When you are searching for content for your social media posts, work through this list for inspiration and ideas. Create your social media calendar by spreading these suggestions throughout the month.

Great Ideas for Your Social Media Posts:

  1. About Me

What is your why?
What makes you interesting?
What is your passion?

  1. Ask

You won’t get anything you don’t ask for. Ask for a follow, like, or share.

  1. Behind the scenes

Include staff stories
Share your process, messiness, or the “real” you (while being positive).

  1. Calendar Days

Observances – ie: Christmas, Easter, Diwali, Talk like a Pirate Day, etc…

  1. Community

Write about what is happening around your community or in the world.

  1. Educate

Provide value and information in your area of expertise.

  1. Encouragement

Share something positive that makes you feel good.

  1. Products and Services

What do you offer? What is interesting or special about your product or service?


Share a quote that resonates with you. Use pexels.com or unsplash.com if you don’t have your own photos and create a meme in canva.

Before you hit Post ask yourself these questions:

Is this interesting?
Are you adding value?
Would you talk like that to your mother?
Are you listening or yelling? Listen louder than you yell.
Are you being true and consistent to your brand?
Do you know your audience? Are you wasting their time or adding value to it?
Are you being appropriate to the platform and your tribe?
Consider your hook, your insights, and your call to action on every post.

Finally, make sure you proof read your post!

Click here for a downloadable file of this post.



Instagram is a social sharing network mobile app, that you load onto your smart phone for sharing photos and tidbits about your day. It started in 2010, was bought by Facebook in 2012, and has more users than Facebook and Twitter. Insta (instant) Gram (telegram) is an easy way to share photos that you can enhance with built-in filters and simple edits. You can share photos and video real time and add fun stickers with details like location, temperature, time, day and mood. You follow friends and people who align with your interests. People can follow you back and make comments about your photos. They find you with hash tags #.

Even if you don’t understand or wish to use Instagram at least set up an account with your branding name to reserve the name for when you decide to join the fun.  My company name is EileenDreams and I missed out on Twitter and got EileenDreamsD – pretty lame. While you are at it, do the same for SnapChat etc if you plan to expand with Social Media….

The easiest way to use Instagram is to use it how it was originally meant to be used:

  • Take a photo,
  • Post it,
  • Add a relevant comment and a couple hashtags.

To Get Started:

  1. Download the Instagram app on your smartphone and sign up for an Instagram account.
  2. Add your profile photo and information. If you are better with a keyboard than a smart phone you can fill in your bio, profile, links, and upload your profile photo on your computer at Instagram.com
  3. Link your new Instagram account to Facebook, Twitter and all your social media platforms and invite your friends to follow you.

There are enough features to edit photos within Instagram itself. There are photo editing tools, filters, tools to level out your horizons, and there is even a rule of thirds grid. Instagram is known for their filters so have fun experimenting with them.

Insanely Simple Photo Editing Sites To Create Memes if you don’t like making your own graphics and are just starting out. (Only use this if you really have to because it screams newbie.)

  • http://www.canva.com/
  • http://www.picmonkey.com/

I only ever use my own photos and I find great pleasure in taking my own photos. (To each his own.)

If you need photos, try these free sites:

  • https://unsplash.com/
  • http://deathtothestockphoto.com/
  • https://picjumbo.com/
  • https://www.morguefile.com/

My 2 favourite graphics sites for images and fonts are:

  1. www.Creativemarket.com
  2. www.inkydeals.com/

Take it up a Notch

First, decide what your goal for this Instagram account is and then have a vision of what you want it to look like. Always remember your own personality, voice, and look. While you should stay true to the look and feel of your brand, some Instagram accounts stay so rigid to their brand that they have become boring.  When I started I just wanted to learn how to do it and jumped right in. If you post photos that are not in line with your branding image you can always delete them later while you are still learning. Authenticity is key so don’t worry if it’s not perfect.

If you want to get fancy with your photo, add text and filters, I use an app that I downloaded to my smartphone called “TextGram”. I have tried others but I prefer TextGram because it is simple and it doesn’t load a bunch of advertising crap onto my phone. With TextGram you can add text, frames, filters, fancy effects and it is fast on done on the fly.

Have Fun 🙂

  • Turn on your phone’s location. Look at other people’s posts and start interacting with them. It is good etiquette to always reply to comments. Manners count just like IRL (in real life).

When I post a meme I always think of Johnathan Christian’s advice: ·

  • “Is it t-shirt worthy?” Sometimes it is just relevant or newsworthy but it helps keep the quality of my posts.
  • Speak to your Uncle (or ideal customer, or friend). Instagram is all about connecting with real people.

Keep your posts positive. You have to be authentic but people turn to Instagram for an instant feel good feeling and appreciate a little smile.
When desperate for an idea; Cat photos always work. This is a proven fact. Seriously.

Try https://ifttt.com/ to save time if you wish to cross post to your other social media platforms.

Ideas To Increase Engagement

Using the search option is a great way to find like-minded connections. If you view someone’s profile and honestly like their photos, they might also enjoy your photos or content and start looking at your posts and may even become a follower.
Take advantage of your profile section with a photo of you, what you do, and the link you want to share. My IG account is a business account but you can set yours up as a personal account and easily change it later if you want to.
When I started I participated in a weekend hashtag project hosted by Instagram. These are fun and always provide an unexpected perspective.
Use #hashtags. (a way to define searches.)
Occasionally there are rumours about Instagram changing the way it feeds. People get in a big panic and post all sorts of things to get to be at the front of a feed. Honestly, unless you have gazillion followers it really doesn’t matter unless maybe you are in high school.

Just continue to keep engaged and authentic, and have fun!

This is my Instagram feed if you are curious. Hopefully you see a theme here:



I’m Not a Writer

I’m Not a Writer

I don’t know how many times I have committed to writing in my blog more often even though I’d rather scrub a toilet. Well my toilet just can’t get any cleaner so I guess I have to write again but honestly I’d rather be at the beach.

I’ve heard it said many times that social media isn’t “real” and there are valid points for that argument, but for me personally, I have mostly encountered very real and heartfelt connections. I am on Twitter which seems to have a life of its own that is far too fast paced for me to keep up with and for the most part I ignore it. I’m just not a cutting edge type. Although, if you are on Twitter and have any sort of customer service problem, just tweet about it and see how fast your issue is resolved! Plus, in an effort to reach a more targeted audience, many stores (like Safeway) offer super coupon deals to Twitter followers.

Recently I experienced an earthquake. I was alone and it made me feel very vulnerable. To my surprise I immediately started receiving tweets asking if I was ok. At that moment, those tweets felt as real and as connected to the real world as I could possibly be. So yes Virginia, there is a silver lining and yes, social media can be real and used to connect with real people in a real world.