Google GA4 SEO

by | Jul 5, 2023 | Search Engine Optimization, Website Stuff, WordPress

Google’s GA4 SEO, is revolutionizing the future of Search Engine Optimization

Google's GA4 SEO, is revolutionizing the future of Search Engine Optimization

 The deadline, July 2023 has arrived. Have you set up your GA4 for your SEO?

As a website owner you know that SEO (Search Engine Optimization) is crucial for your website’s success. SEO helps improve your website’s visibility in organic (non-paid) search engine results. When your website ranks higher in search engine results pages (SERPs), it attracts more organic traffic, which can lead to increased brand exposure, website visits, and potential conversions. implementing SEO on your website is essential for improving organic visibility, attracting targeted traffic, building credibility, and gaining a competitive advantage in the digital marketplace.

Current SEO practices and Google Analytics 4 (GA4) serve different purposes but can complement each other in optimizing your website’s performance. Here’s a brief comparison between the two:

Current SEO Practices:

Keyword Optimization:

Current SEO practices focus on keyword research and optimization to improve organic search rankings. Marketers identify relevant keywords and strategically incorporate them into website content, meta tags, and headings.

On-Page Optimization:

Current SEO involves optimizing various on-page elements such as meta descriptions, title tags, URL structure, and internal linking. This ensures search engines can understand the website’s content and rank it appropriately.

Backlink Building:

Earning high-quality backlinks from reputable websites is an important SEO practice. Backlinks signal to search engines that your website is authoritative and trustworthy, positively impacting rankings.

Content Quality:

Creating valuable, informative, and engaging content is crucial for current SEO. High-quality content helps attract organic traffic, encourages user engagement, and improves search engine rankings.

Google Analytics 4 (GA4):

Data Tracking and Analysis:

GA4 offers advanced data tracking capabilities, including event-based tracking, to provide comprehensive insights into user interactions and behavior across platforms and devices. It goes beyond pageviews and allows marketers to track specific user actions, such as button clicks and video plays.

Cross-Platform Insights:

GA4 provides a unified view of user activity across websites, mobile apps, and offline interactions. It helps marketers analyze user journeys, identify conversion paths, and optimize their digital marketing strategies accordingly.

Predictive Analytics:

GA4 utilizes machine learning to offer predictive analytics, allowing marketers to anticipate user behavior and identify potential conversion opportunities. This helps optimize marketing efforts and tailor content to users’ evolving needs.

Privacy-Centric Approach:

GA4 is designed with privacy regulations and user expectations in mind. It provides advanced data controls and prioritizes user privacy while still delivering valuable insights for marketers.

Integration and Collaboration:

Current SEO practices and GA4 can be integrated to provide a comprehensive view of your website’s performance. By leveraging SEO practices to optimize website content and structure, and utilizing GA4 to track and analyze user behavior, you can make data-driven decisions to improve your website’s visibility, user experience, and conversions.

In summary, while current SEO practices focus on optimizing website content and structure for search engines, GA4 enhances data tracking, provides cross-platform insights, and offers predictive analytics. Both approaches are valuable for optimizing your website’s performance and should be utilized together to achieve the best results.

Best Practices for SEO:

Targeted Traffic: SEO allows you to optimize your website for specific keywords and phrases relevant to your business. By targeting keywords with high search volumes and relevance to your offerings, you can attract highly targeted traffic, increasing the likelihood of converting visitors into customers.

Cost-Effective Marketing: Compared to other digital marketing channels, SEO offers a cost-effective approach to generate long-term organic traffic. While it requires an investment of time and resources upfront, the ongoing benefits of ranking higher in search results can lead to sustained traffic and conversions without incurring ongoing advertising costs.

Credibility and Trust: Websites that rank higher in search results are often perceived as more trustworthy and credible by users. By optimizing your website’s SEO elements such as high-quality content, backlinks, and positive user experiences, you can establish your website as an authority in your industry, building trust among your audience.

Enhanced User Experience: SEO involves improving various aspects of your website, such as website speed, mobile-friendliness, and user-friendly navigation. These optimizations not only help search engines understand and rank your website better but also provide a positive user experience, leading to increased user engagement and longer on-site durations.

Competitive Advantage: SEO can provide a competitive edge. By optimizing your website to outrank competitors for relevant keywords, you can attract more traffic and potential customers, potentially gaining market share and establishing your brand as a leader in your industry.

Long-Term Results: Unlike some other digital marketing tactics that may deliver immediate but temporary results, SEO is a long-term strategy. With continuous optimization and upkeep, your website’s SEO efforts can yield sustainable results over time, leading to consistent organic traffic and conversions.

By investing in best practice SEO, you can lay the foundation for long-term success and establish a strong online presence for your business. GA4 helps you refine your SEO and marketing efforts for improved performance and business growth by leveraging the power of machine learning, predictive analytics, and cross-platform insights, ultimately gaining a competitive advantage in the digital landscape.

If you have any questions about this please email me at eileen@eileendreams.com

Why You Should Be Using Instagram to Grow Your Business Updated

by | Feb 6, 2023 | Instagram, Social Media

Instagram is more than just pretty pictures.

Viewer engagement is higher on Instagram than any other platform with 500 million daily active users waiting for your interesting, entertaining, follow-worthy content. With over 1 billion active monthly users, it is a valuable tool to grow your customer base and build brand awareness. By using Instagram, small businesses can connect with their target audience, showcase their products and services, and interact with their customers in real-time.

One of the primary benefits of using Instagram for business is its visual nature. The platform is designed to showcase images and videos, which makes it an ideal place for businesses to showcase their products, services, and overall brand image. By sharing high-quality, visually appealing content, small businesses can engage their followers and create a positive image of their brand.

In the social media marketing world, your goal is for your ideal clients to know, like, and trust you, and Instagram provides the optimum platform to achieve that goal. You can easily chat with your followers, use polls, and follow metrics and insights for market research to increase engagement and grow your business. Customers can even purchase directly from your Instagram shop. From your bio, you can provide a link to your website or landing page or follow any action for your campaign strategy objectives.

In addition to building relationships with customers, Instagram also provides small businesses with valuable insights into their audience and the performance of their marketing efforts. By using Instagram’s built-in analytics tools, businesses can track the success of their posts, understand the demographics of their audience, and identify what type of content resonates best with their followers. This information can then be used to inform future marketing strategies and optimize the impact of their efforts.

Instagram also provides small businesses with the opportunity to run targeted ad campaigns. By using Instagram’s advertising platform, businesses can reach a highly targeted audience with specific interests, behaviors, and demographics. This can help businesses to maximize the impact of their advertising dollars and reach their ideal customers with a highly relevant message.

From a marketing perspective, Instagram can take your ideal clients through each phase of the marketing funnel:

  1. Awareness – Grab your client’s attention through posts, stories, reels and highlights.
  2. Interest – As followers enjoy your content, their interest and engagement grows.
  3. Desire – Now your client trusts you and desires to purchase your product.
  4. Action – Your client is compelled to take action thanks to the relationship you have fostered.
  5. Advocacy – Client advocacy is where your client now advocates for you and becomes your brand ambassador.

Instagram has the ability to reach a large, targeted audience. With over 1 billion active users, businesses can use hashtags, location tags, and influencer partnerships to reach their ideal audience. This can help businesses expand their reach, build brand awareness, and increase their customer base.

Instagram also provides small businesses with the opportunity to interact with their customers in real-time. By responding to comments and messages, businesses can build relationships with their customers, address any concerns they may have, and provide personalized support. This can help to increase customer loyalty, create brand advocates, and drive customer engagement.

From a heart felt person-to-person business perspective, Instagram fosters community within a tribe that is uniquely your own. With a targeted Instagram marketing strategy, you can also attract your ideal client and increase your business.

In conclusion, Instagram is a valuable tool for small businesses looking to grow their customer base and build brand awareness. With its visual nature, large audience, ability to interact with customers, powerful insights and advertising capabilities, Instagram provides small businesses with a cost-effective way to reach their target audience and drive growth. Whether your business is looking to increase its brand visibility, build customer relationships, or drive sales, Instagram is a platform that should not be overlooked.

 

https://www.instagram.com/eileendreams/

 

 

Should You Build Your Own Website?

Should You Build Your Own Website?

by | May 10, 2022 | Shopify, Website Stuff, WordPress

Should You Build Your Own Website?

 

Are you a small business owner on a tight budget considering saving money by creating your own website?

If you have seen the ads for Wix, Shopify, GoDaddy or Square Online you probably think anyone (especially you) can create a website. If I had a nickel for every time someone said to me “It’s WordPress, how hard can it be”.

My answer is “it depends”. Ask yourself:

  • How much time do you have?

I’ve had clients who have spent months, even years creating their website before giving up and asking me for help. A website is much more than just what you see on your screen. They are more like an iceberg where most of the important stuff is behind the scenes. True, if you run into problems, reputable sites have tech support, but the level and skill of tech support is a wide spectrum, which often depends on how much you are paying for the hosting of the site.

  • Are you comfortable with sourcing, re-sizing and optimizing images?

When you find an image, it will need to be re-sized, optimized, given an alt-tag and titled for SEO. Plus, just because you can Google an image doesn’t mean that you are allowed to use it. You can be fined for using an image with a copywrite.

  • How comfortable are you with technology?

You no longer not need to know HTML, CSS, PHP or JavaScript anymore because many web editors are WYSIWYG but you do need a comfortable level of technical skill.

In an effort to answer this, I have created a little introductory video of some WordPress features using the Divi theme. In my experience, Divi is the most powerful and easiest of the platforms to use. (No, I am not getting paid to say that.)

Also, be aware that this video doesn’t answer questions about:

  • understanding SEO,
  • headings, typography,
  • wireframe,
  • navigation,
  • branding,
  • the occasional CSS, html or php,
  • image optimization,
  • plug-in integrations or responsiveness,
  • design elements,
  • CTAs,
  • cookies compliance,
  • analytics,
  • or SSL.

Just because a site looks pretty, doesn’t mean it is optimally functional. Give this beginner video a view. If what I’m showing you is straight forward to you, then yes, you could make your own WordPress website.

Or, you have better things to do with your time. I guide you the whole way and you only have 1 point of contact, I keep it simple, you know that this will be easier, faster and less frustrating. So book a call today and lets get this done! 

604-308-0137

20 Reasons You Need a Website

20 Reasons You Need a Website

by | Mar 26, 2022 | Website Stuff

20 Reasons Why Your Business Needs a Website

 

Having your business is even more critical since covid. Covid dramatically increased the number of people shopping online and buyers have embraced the experience wholeheartedly. According to Forbes: Globally, 49% more consumers shop online now than before COVID-19. (Bazaarvoice) and they are not rushing to return to retail.

Research shows that Google is the first place people search to find what they want. 63% of shopping begins online (Oberlo) and according to Big Commerce; 43% of global shoppers research products online through social networks.  People buy online, do business online, and get entertained online. With statistics like these, your business can’t afford not to have a website.

 

Your website: 

1. Proves that you are a legitimate business.
• Your website is your virtual storefront.

2. Increases your business visibility.
• Using Google My Business offers many paths to reach your ideal client.

3. Helps your branding become recognizable.
• Your logo, colours, voice, & brand elements help build your brand identity which develops credibility.

4. Saves you and your customer time with questions you answer repeatedly every day.
• Questions like hours and location are easily accessible within seconds.

5. Provides images and information on your products.
• Go into the minute visual details of your product.

6. Gives detailed information about your services.
• Information your ideal client might not otherwise think to ask about.

7. Positions you competitively in your field.
• An up-to-date, visually appealing, and responsive website puts you on the playing field.

8. Targets search engines so you can be found.
• Both locally and globally, direct your SEO to your ideal client.

9. Places you everywhere in the world.
• The internet has no geographical limitations.

10. Connects all your platforms to one location.
• Facebook, Instagram, Twitter, LinkedIn, TikTok, YouTube, WhatsApp, Snap Chat… can all be linked centrally from your website.

11. Is owned by you. No one can shut it down but you.
• Remember when Facebook shut down last October? Only for 7 hours, but businesses who relied solely on Facebook were panicking, with zero control over the situation.

12. Is easily accessible and always open. Different time zones don’t matter.
• Not like when I was a kid and I had to wait for CBS to come online.

13. Provides customer reviews and testimonials.
• The most powerful sales tool is what people are saying about you. Place reviews on your website and in Google Reviews.

14. Google maps shows where you are located and give directions.
• How often have you Googled “Fast food near me”, or “local computer repair”?

15. Gives you website traffic insights for SEO.
• Stay informed about what works with your marketing plan using Google Insights, trackers, and split testing to learn more about your ideal client.

16. Allows your client to get to know you and build a relationship with you.
• People want to do business with people. This is your opportunity to show who you are and share your story. When they are ready, they will buy from you.

17. Connects your client to you through contact buttons, email, phone, and chat.
• Your website can offer multiple ways for people to connect with you.

18. Your customer can purchase your product and service directly from your website.
• Imagine making money while you are with your family on vacation or asleep.

19. Brings your customer to you instead of you trying to find them.
• Thanks to SEO, social media, and your online community all funneling to your website.

20. Avoids losing business to a competitor who already has a website.
• 63% of people start their buying journey with an online search. What happens when they search your business, and you are not online. 

A website is fundamental to a comprehensive digital marketing plan to compliment your social media platforms and enhance traditional forms of marketing. You need a trustworthy and experienced professional to guide you through the process, answer your questions, and suggest ideas you may not have considered.

If you are ready to create a website that attracts your perfect customer, click here to schedule a conversation about how you can elevate your online presence.